Break The Rules Career Lessons
Posted 27 October 2010 - 10:23 AM
Check out the unconventional moves that put these successful men on top, and the rules they broke to get there.
Posted 27 October 2010 - 10:24 AM
As a cofounder of Facebook, Mark Zuckerberg created one of the most popular services on the internet. As its current CEO and president, his creative control seeks to keep the company on top for years to come.
Rule broken: It’s all about the bottom line
Given Facebook's incredible growth and popularity, many have questioned whether the company could be earning more. In a May interview with Wired magazine, he admitted: “Yeah. I guess we could. There are really simple things we could do. For one thing, we keep advertising pretty sparse. If you look at how much of our page is taken up with ads compared to the average search query. The average for us is a little less than 10% of the pages and the average for search is about 20% taken up with ads… that’s the simplest thing we could do. But we aren’t like that. We make enough money. Right, I mean, we are keeping things running; we are growing at the rate we want to.”
In addition, Facebook has passed on purchase offers and even investments of capital, denying itself higher profits and focusing instead on market growth.
Posted 27 October 2010 - 10:25 AM
Elon Musk is the South African entrepreneur who found X.com, later changing its name to PayPal. Through the continued growth of the site, Elon remained the company's largest shareholder, until the site's sale to eBay left him a very wealthy man.
Rule Broken: Stick to what you know
Having navigated a financial website from launch to a substantial buyout, many would assume Musk's next venture to be related to finance, or at the very least web-based. Instead, Musk currently serves as CEO of two ventures, neither remotely related to his previous field. SpaceX is a company developing vehicles for space transport (rockets and spacecraft meant to move spaceflight forward). His other company is likely one you've heard of -- Tesla Motors, the company bringing drool-worthy, highway-rated electric cars to market. While both ventures are still establishing themselves, Musk's companies are poised at the cutting edge of future technology. This position gives him the “make-or-break” chance at changing the world he wouldn't have gotten by trying to copy his former success.