Bad new for fast food lovers – your favorite meal could be just as addictive as heroin or cocaine.
Scientists have found that chemical processes triggered by the high quantities of fat, sugar and salt hidden in burgers and milkshakes give people the same cravings as hard drugs, tobacco or alcohol do.
Researchers discovered earlier this year that laboratory rats became addicted to a bad diet in the same way that people became dependent on hard drugs.
Now experiments with humans have shown that junk food does indeed lead to addiction-like cravings. When people are shown the pictures of their favorite foods, a decision-making area of the brain called the orbital frontal cortex experiences a surge of dopamine. The same area activated when cocaine addicts are shown a bag of drug powder.
As a result, more and more food is consumed in order to achieve a pleasurable feeling of satisfaction therefor the weight piles on. The findings could lead to claims for compensation against fast-food firms similar to those launched against tobacco companies, and calls for cigarette-style health warnings to be placed on boxes and wrappers.
The research comes as Britain fights a rising wave of obesity, with weight loss surgery alone costing the NHS more than £32 million a year.
What do you think? Do you feel the addiction?

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