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Christian Dior presented its spring/summer 2012 advertising campaign using the video film Memoir Commercial Campaign method and the traditional photoshoot method for promoting the new collection on the market. The photoshoot for this campaign was photographed by Karl Lagerfeld himself, who decided to reflect the brand’s consistency and elegance in the range of the classic black and white photographs.
Model Baptiste Giabicioni played the role of muse this time. On the two fashion photos Baptiste wears the suits performed in the snow white color, which perfectly blend with the black and white color tone of the photographs. This clean-cut interaction allows bringing the feeling of luxury and expensive elegance to the whole look.
When it comes to buying Christian Dior Homme clothes, some may have problems about finding the garments of bigger sizes as the brand’s philosophy supposes creating the pieces for slender men. Christian Dior Homme managed to categorize itself as the high end fashion brand with highest demands to aesthetics rather than concentrating on pragmatism and consumer-orientation.
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The fashion brand doesn’t allow any comprises in adjusting the original designs and shapes in order to suit the figures of consumers- just like in case with Vera Wang wedding gown ”You don’t alter a Vera Wang, you alter yourself to fit Vera!”.
But it doesn’t seem to harass the brand’s true addicts, they opt for the original Dior Homme clothes with the extreme fit in a very demanding way. They do really have the strong faith in the brand’s originality and exceptionality and thus formed the brand community that remain Dior Homme aswim.
