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Versace-Spring-Summer-2012-Men-Campaign-1.jpg (122.62K)
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Taking a look at the menswear spring/summer 2012 advertising campaign of the renowned clothing brand Versace, it is clearly seen the influence of the culture and history of theItaly on the brand’s designs, shapes and patterns. Versace stands by its signature expensive and sophisticated look it kept presenting us since the very first days of brand’s existence.
Versace-Spring-Summer-2012-Men-Campaign-3.jpg (129.83K)
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But this season’s campaign is distinguished with the dominance of the bright colors, beautiful graphic prints and colors highlighting, which are the latest menswear fashion trends. And Versace designers kept up with the latest trends by accumulating all of the up-to-date fashionable elements in this spring/summer collection.
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British model Ryan Barrett was chosen to present the Versace Spring/Summer 2012 collection. He demonstrates the most outstanding pieces of the collection including the knitwear, shirts, trousers, formalwear, shoes, bags and swimwear. The color tone of the photoshoot perfectly reflects the overall attitude and dramatics of this men’s collection performed in Versace’s signature style by portraying the color contrast and eye-catching and sophisticated images.
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As for the style, Versace opted for the classic combination of black and white using its symbolic patterns to increase the effect from the look. Versace designers managed to introduce that black and white strip pattern throughout the entire collection regardless the color palette of the outfit whether that is a bright yellow and black shirt and trousers look or a blue and black top and trousers look.
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It is clearly seen the inspiration by the Italian rich culture and history in the waves of the color strip patterns, which adds more piquancy to the collection. Seems like this season Versace offers its devotees the abundance of brand’s signature graphical patterns and prints in the wide range of color palette presented both in fitted shapes and in wider relaxed cuts.
