Body art is rated as more attractive on brunettes
In a study on how 150 people rated tattoos on women’s bodies, researchers found that in images of women with body art, the women were rated as less physically attractive, as drinking more heavily and as being more sexually promiscuous compared to images of women without body art. Interestingly, however, this study also found a link between tattoos and hair colour, as blonde women with body art received even lower ratings than brunettes with body art. Altogether, these results point to the possibility that the same behavior or lifestyle choices made by a brunette relative to a blonde may result in less harsh judgments from others.
Brunettes are perceived as more worldy and mature
A recent study conducted in Poland on 360 men between the ages of 18 to 46 claims that blonde-haired women, compared to women with brown locks, are rated as younger looking. While that’s great news for blonde women hoping to shave a few years off their actual age, the flip side of this finding is that youth is also associated with immaturity and superficiality. In harmony with this notion, a different study found that among the men polled, 63% would prefer to engage in an in-depth conversation with a brunette.
Brunettes are believed to be more self-sufficient
One finding from a UK study led by Peter Ayton on the perceptions of more than 1,500 men was that 67% of respondents suggested that brunettes were self-sufficient. In contrast, 40% of individuals polled described the blonde model in the study as lacking independence and being needy.
Brunettes are perceived as more serious
One study found that, when pitted against brunette counterparts, a blonde model was viewed as being approachable by 63% of men, and 59% thought she was an extrovert. These findings are in line with the commonly held belief that blondes are more fun-loving and frivolous, meaning that in contrast, we may have a tendency to view brunettes as more down-to-earth and practical.
Brunettes are perceived as being less temperamental
When scientists gave a group of participants three different photographs of the same woman wearing wigs that made her a blonde, brunette or redhead and asked them to rate the images on a variety of dimensions, brunettes were rated as less temperamental than redheads. What’s more, in a UK study conducted by Peter Ayton that surveyed over 1,500 men, 45% of respondents described redheads as neurotic, and 64% endorsed the stereotype characterising redheads as fiery.

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