I guess the first reason is that you like him more than he likes you and it creates this imbalance. Since he isn't as invested in you as you are into him...His side is heavier. He knows that he is in control of the relationship as he can clearly see that you are completely into him. The best and the only good way to tackle this; is to stop being too invested in him.
Maybe you've become too boring or predictable...your sex is predictable and you eat the same things, you make the same hairdo everyday..is it your case? If this is true with you, then change all this right away! Predictability is a direct killer of attraction and when there is no attraction he will definitely take you for granted.
Another reason for it is that he just doesnt love you anymore..then, there is nothing to do with it. Just leave!

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